Marketing Together Is Still the Answer
By Brad Rach
No one reading this needs to be reminded of how rough our marketing road has been during the past several years. Mega-dairies are flooding our markets with milk, a pandemic turned the entire industry on its head, processors and retailers grow bigger and more powerful by the day. The list goes on.
In spite of all these roadblocks, our dairy program is growing. In all my years as your dairy director, National Farmers has never handled as much milk as we do today.
What is the secret to success in such troubling times? The times may be different, but the solution is what it has always been at National Farmers—great producers and a great staff. We have producers tough enough to take on whatever comes and adapt as they need to. And we have staff who are completely committed to the success of our member farmers. They live and breathe collective bargaining.
In this issue of our magazine, we feature some of the ways National Farmers is working day in and day out to make sure you have the best markets for the milk you work so hard to produce. Success stories like these, and many more that we could feature, make me hopeful for the future and grateful to be working with such wonderful staff and farmers.
There will always be potholes on the marketing road we travel. But never forget this—you are not driving alone, at least not if you belong to National Farmers. The country’s best farmers, supported by the country’s best staff, is a winning combination if ever I’ve seen one.